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history

Established in 1897

Fukugao Brewery Co., Ltd was established in 1897.
The Kobayashi Family, originally from the Araya area of Sanjo-city in Niigata Prefecture, first started brewing sake using the underflow water from the region’s mother river, Ikarashi River, and quality rice cultivated with water from the same Ikarashia River.

At time of establishment, the brewery was first named《Usuya》and marketed two sake brands,《Matsukaze》and《Fukugao》. When sake became regulated by the government, only the 《Fukugao》brand was registered and the brand has remained to this day.

The name Fukugao derives from the meaning that those who drink this sake can not help but smile because of its exceptional flavor. The two Chinese characters “fuku” and “gao” literally mean “happy” and “face.” The name Fukugao appears on old kegs and folding screens that have been passed down in the Kobayashi family going back to the time when sake was still weighed and sold in ceramic kegs and bottles.

『宇寿屋(うすや)』の屋号が入っている甕や瓶
Ceramic kegs and bottles from the time when sake used to be sold by weighing in these containers
屏風
屏風
屏風
屏風

Folding screen passed down in the Kobayashi family.
  At the cemetery of the Chozenji Temple (the family temple of the Kobayashi family in Mori-machi area of Sanjo-city) sleeps Professor Tetsuji Morohashi, the renowned academician who selected the kanji (Chinese characters) for the naming of the present Crown Prince of Japan. Professor Morohashi’s love for literature and his homeland also extended to his deep love of Fukugao sake, which he never missed drinking when returning to his country home.

The natural environment of the Sanjo region and the the local people…the quality raw materials, brewers, traditional methods and the painstaking care with which sake is prepared by hand …all contribute to the making of Fukugao sake. Despite the various difficulties that arise during the sake making process, traditional skills and spirit are passed down generation to generation at Fukugao Brewery. We are resolved to pursue our principle of “aiming to create value-products from the customers’ standpoint” in hopes that Fukugao’s sake will always leave a lingering and lasting impression in our customers. To that effect, we intend to devote our utmost efforts in our future sake-making endeavors.

『福顔』が描かれている瓶と徳利、後ろは酒米の蒸し釜
盃
鉄製の銚子
These sake flasks and flat cups used at weddings and celebrations have been passed down from family to family at Fukugao Brewery. The three cups form a set and are lacquered with Wajima lacquer. Pictures of pine, bamboo and plum (traditional images used as symbols of happiness) and the crane and the tortoise (symbols of longevity) decorate the cups. The sake flasks form a pair and are made from iron and carved with images of a fan, sailboat, pine tree with a shrimp engraved on the stem part.
 

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